With the acceleration of the development of Guizhou's prickly pear industry, the unique medicinal and edible nutritional fruit of Yunnan and Guizhou, prickly pear, has gradually entered the public eye. Guizhou Tianci Li Group, as a leading local enterprise, has been committed to driving the development and growth of Guizhou Cili Mountain characteristic industry for many years, creating a new model of agricultural industrialization consortium, and achieving targeted poverty alleviation in the industry.

Recently, Mr. Chen Lin, the founder of Guizhou Tianci Li Group, was invited by Today's Headlines to participate in an official interview with "Business People Face-to-Face" to discuss the original intention, operating philosophy, business model, and future plans of Tianci Li's establishment.

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Mr. Chen from Tianci Li: Helping Cili get out of the mountains is my lifelong dream

Q1: Why did Mr. Chen form an alliance with Cili and establish Tianci Li Group?

I was born into a peasant family and studied agronomy. After graduation, I worked in the countryside for 8 years and had a good understanding of the living environment and situation of rural farmers. I have been thinking about finding a suitable industry to replace traditional agriculture. So I thought of the famous prickly pear in Guizhou. Establish a prickly pear planting base through manual planting, and then conduct deep processing of prickly pear fruits. After determining the overall thinking and layout, another key is the need for a large area of base, and the implementation of the base cannot do without strong support from the government. With the help of the government's efforts to further develop the construction of the prickly pear industry base, Guizhou Tianqili Food Technology Co., Ltd. was officially established in 2011.

Q2: How does Tianci Li ensure a high-quality source of raw materials? What efforts has Mr. Chen made in this regard?

I have a background in agriculture and have a deep understanding of planting techniques. There is a folk saying: 'Good fruit leads to good products'. So we conduct layer by layer checks on the overall base construction, the source and quality of prickly pear fruit, and adhere to the "four no" principles: no herbicides, no pesticides, no fertilizers, and no pollution. Strict control should be exercised in various aspects such as fruit composition control, planting techniques, and pruning. Produce high-quality products through high-quality fruit raw materials.

Q3: How many procedures do prickly pears need to go through during the process from harvesting to becoming preserved fruits and fruit drinks in the hands of consumers?

The production and processing of prickly pear has its unique technological process, which includes our unique patented technology. Different categories of products may have slightly different processes, such as liquid, solid, and direct utilization of fresh fruit flesh, but Tianci Li products have no less than 30 fine processing processes. In terms of quality inspection and control, Tianci Li strictly undergoes 21 factory processes to ensure the high-quality selection of prickly pear products in all aspects. This is also the key core of our brand assurance and quality assurance.

Q4: Tianci Li has many products, and is currently the top selling product?

At present, Tianci Li's production and development series of products are divided into three major categories, seven categories, and a total of 12 products. The representative product with the highest sales volume is the prickly pear juice beverage, with sales reaching over 90 million yuan. The main feature of this fruit juice beverage is that it is suitable for a wide range of people, suitable for all ages, and is also our main product of Tianci Li.

Q5: Since its establishment, Tianci Li has always adhered to the development purpose of "creating a new idea for the prickly pear industry, loving poverty alleviation for the people, and ecological health for humanity". What are your plans and visions for the future development of Tianci Li?

Based on the overall layout of the prickly pear industry, Tianci Li closely adheres to the poverty alleviation industry and the "three changes" reform as the core idea, further promoting the development and growth of the prickly pear industry. Therefore, Tianci Li has established a large number of planting bases to help more farmers and impoverished households use industrial development as much as possible to achieve the goal of poverty alleviation. In the future, we will focus on poverty alleviation through planting in the end base, with front-end scientific research and production serving human health as the focus. We will develop a series of strategic plans to go out of Guizhou and move towards the whole country.

Q6: Are Tianci Li concerned about being homogenized or surpassed by similar enterprises in the current market?

In the process of enterprise growth, it is determined by various factors such as products, technology, channels, and promotion platforms. Every brand enterprise that can bring prickly pear products out of Guizhou is a good one. All colleagues of Tianci Li have the determination, confidence, and determination to bring Tianci Li to various parts of the country, creating a leading brand for the characteristic industry of Chinese prickly pear, so that farmers and people in Guizhou and mountainous areas can enjoy the dividends of targeted poverty alleviation and reform and opening up. Therefore, from the perspective of Tianci Li's strategic layout and development ideas, we have reached a consensus on cooperation with numerous channel platforms, further opened up conditions and opportunities, and allowed more people to participate in the poverty alleviation project of Cili. Together, we will enhance the influence of Tianci Li's brand, allowing everyone to share achievements and achieve win-win development.

Q7: How do you view the collaboration with Today's Headlines? Looking forward to a more long-term comprehensive cooperation in the future?

Tianci Li has been paying attention to today's headlines. Nowadays, in the new media industry, the rise and development of Today's Headlines are the most rapid. Tianci Li is fortunate to have established a long-term collaborative relationship with Today's Headlines and become a partner. Tianci Li feels very honored. At the same time, we look forward to the future prospects of cooperation between Tianci Li and Toutiao, and we will fully cooperate with Toutiao today. Together, we will lead Tianci Power to the whole of China and help impoverished farmers in Guizhou lift themselves out of poverty and increase their income as soon as possible!

In this interview, Mr. Chen led the Today Headlines interview team to visit the base factory, product transportation, and participate in the Pan County farmers' condolences event organized by Tianci Li. The interview team expressed their further understanding of Tianci Li Group through this interview and highly recognized the efforts of Tianci Li in promoting poverty alleviation.

We believe that under the leadership of Mr. Chen, Tianci Li will continue to add new impetus to the development of Guizhou's prickly pear industry, allowing more people to taste healthy and nutritious prickly pear products, while also promoting poverty alleviation through industrial development!