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Tianci Li Group Marketing Center officially launched and operated in Guiyang


2019-01-16


When it comes to prickly pear, many people are not unfamiliar, especially those from Guizhou. Rosa roxburghii is rich in vitamin C, which is the highest among all plants, nearly three times that of the second ranked sour jujube, and 30 times that of the fruit king kiwifruit. Therefore, it is known as the "king of vitamin C.

Chen Lin is at the Cili Base

As one of the main production areas of prickly pear in Guizhou, Panzhou has a long history of research and development on prickly pear. One of them, Chen Lin, Chairman of Guizhou Tianci Li Group, has made significant contributions to the development of the prickly pear industry in Panzhou.

Passionate and focused on the wild fruits in the mountains and valleys

In the 1990s, Chen Lin worked in the agricultural department of Panxian (now Panzhou) to promote agricultural technology, and as a technology envoy, devoted himself to local agricultural research projects.

Having been engaged in agricultural work for many years, Chen Lin has a profound understanding of the backwardness of Guizhou mountain villages. I don't know when he began to find a path suitable for rural development and help the people here get rid of poverty, which has become his lifelong pursuit.

In 2005, Chen Lin, who had already served as the deputy head of Science and Technology in Pugu Township, resolutely gave up his "iron rice bowl" and suspended his salary to establish Guizhou Dayu Seed Industry Co., Ltd. and Panxian Dayu Corn Research Institute, leading the breeding of new hybrid corn varieties.

In Panxian County, every household has the habit of making dried prickly pear because it is known that processing prickly pear into dried prickly pear not only preserves its rich nutrition but also removes its original bitter taste, making it a nutritious food suitable for all ages.

Cili Base

If the industrialization and large-scale production of prickly pear products can be achieved, wouldn't it not only drive farmers out of poverty and wealth, but also drive local economic development? "Slowly, Chen Lin had the idea of researching and developing prickly pear products in his heart.

In 2007, Chen Lin established four demonstration sites for prickly pear cultivation in Dashan, Shuitang, Chengguan, and Liuguan in Pan County.

A drought has strengthened confidence in development

In 2009, Panxian County experienced low rainfall and sustained high temperatures, resulting in continuous droughts in autumn, winter, spring, and summer. Agriculture, forestry, and animal husbandry were severely affected, which is deeply remembered by Chen Lin. The corn planted in the early stage has basically failed to yield, but surprisingly, the prickly pear planted at four demonstration sites in Dashan, Shuitang, Chengguan, and Liuguan has not been affected and is still fruitful.

It was this "natural disaster" that strengthened Chen Lin's determination to develop the prickly pear industry.

Chen Lin stated that Guizhou's development of the prickly pear industry can be traced back to the 1970s. However, when fashion was in the stage of solving the problem of food and clothing, and health care was not emphasized, the development of the prickly pear industry ended in failure. In the 1990s, Guizhou Province proposed to restructure the strong style of prickly pear, but due to various reasons, the commercial application of prickly pear still had little effect. But Chen Lin believes that with the acceleration of the country's development of ecological agriculture industry, the "king of vitamin C", prickly pear, will once again return to people's perspective.

The path to entrepreneurship is not smooth. He printed a booklet on the development of the pear industry in Panxian County, distributed it to representatives and guests outside major local conferences, sought resource support from relevant departments, and finally received support from the local forestry department in 2009. He introduced Guinong 5 from Longli, planted hundreds of acres of cuttings, and mobilized the people to plant it.

reap a bumper harvest

On November 21, 2011, with multiple preparations, Guizhou Tianci Li Food Technology Co., Ltd. was established.

Persist in achieving development through an opportunity

In 2014, Guizhou Province issued the "Guizhou Province Cili Industry Development Plan", which required that in accordance with the requirements of maintaining the two bottom lines of development and ecology, market-oriented, supported by technology, and with industrial upgrading as a breakthrough point, the leading demonstration role of leading enterprises should be fully utilized, gradually forming a relatively stable and sufficient resource output with significant production, supply, and sales development pattern, Build the prickly pear industry into an important industry that promotes forest farmers' income growth and improves the ecological environment. This is undoubtedly a godsend opportunity for the development of Guizhou Tianci Li Food Technology Co., Ltd.

Riding the east wind of development and relying on a diligent and practical work style. Guizhou Tianci Li Food Technology Co., Ltd. has made great strides in development. Currently, the company has built 13 production lines and developed a series of 12 varieties of products, including prickly pear juice beverage, prickly pear preserved fruit, prickly pear preparation wine, prickly pear whole juice fermented wine, prickly pear lozenges, prickly pear oral liquid, and other products. The total investment of the completed project is 238 million yuan, with a cumulative production of 2200 tons of prickly pear fruit beverage and over 200 tons of prickly pear preserved fruit, achieving an output value of 48 million yuan. The project can process 150000 tons of fresh prickly pear fruits annually after reaching full capacity, produce 52000 tons of prickly pear series products, with an output value of 1.2 billion yuan and a tax revenue of 190 million yuan.
Guizhou Tianci Li Group

Now, the former Guizhou Tiancili Food Technology Co., Ltd. has established Guizhou Tiancili Group, which includes six companies including Guizhou Tiancili Food Technology Co., Ltd., Guizhou Dayu Seed Industry Co., Ltd., Guizhou Tiancili Health High end Products Co., Ltd., Liupanshui Cili Engineering Technology Center, Liangdu Shengya Winery Co., Ltd., and Guizhou Tiancili Biological Fertilizer Co., Ltd. (in preparation), forming a planting system A modern enterprise system for production and sales.

Tianci Li has also successively obtained the famous trademark and famous brand of Guizhou Province. Our products have exported to Guizhou, sold well in Yunnan, Chongqing, Guangxi, and other places. We have also been invited to participate in international and domestic large-scale agricultural exhibitions in Guangzhou, Beijing, Shanghai, and Dalian, and have gained good reputation.

Dedicated to serving the people and promoting poverty alleviation through industries

After years of exploration, Guizhou Tianci Li Company has gradually developed a more mature new poverty alleviation model of "company+cooperative+base+farmer", and has emitted strong vitality in practice.

To ensure farmers can plant prickly pears with confidence, the company has implemented measures such as scientific planting, guaranteed purchase, and product rebates to ensure farmers' income. At the same time, it is actively responsible to consumers. The products sold on the market have undergone strict inspection by the national quality inspection department, and the company has also established a comprehensive self inspection system to ensure that each batch of products meets the qualified standards.

Chen Lin stated that currently, the company's prickly pear planting base covers a total of 40000 acres, involving 11 professional cooperatives and 18000 people. Last year, we acquired over 600 tons of prickly pear from Dashan, Xinmin, Putian and other areas in Panzhou City, involving over 270 impoverished households and over 1000 people. In August of this year, the company plans to purchase 1200 tons of prickly pear. At that time, the purchase price will be increased to 6000 yuan per ton for impoverished households and 5000 yuan per ton for ordinary farmers, to drive local poverty alleviation.

In addition, the company is starting to form a new type of consortium consisting of the company, professional cooperatives, and farmers. Following the "three changes" model, farmers can voluntarily invest in the prickly pear base to obtain shares in Tianci Li, which can more effectively drive local farmers out of poverty and help them overcome poverty.

Tianci Li products

The total area of prickly pear bases in Panzhou City is 520000 acres, 800000 acres in Liupanshui, and over 2 million acres in the province. As the prickly pear bases in the province gradually enter a period of fruiting, the development of prickly pear products and the extension of the industrial chain are urgent. We hope that the government can further strengthen the publicity efforts of the prickly pear industry, strengthen the support for prickly pear technology research and development, and channel construction, so that our province's prickly pear industry can go further and better, "Chen Lin said. (Source: Tang Qian, Panzhou Federation of Industry and Commerce)

Author: Editor: Dong Yao


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